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Emma Soames on fashion and style for the older generation

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My cup of sartorial joy brims over with the discovery of Ari Cohen's blog, Advanced Style, which chronicles the style of the chicest, wackiest and best dressed of America's older generation. Here you will find inspiration from vintage style mavens, ranging from 93-year-old model Mimi Weddell, to a dude from Seattle whose fine legs are displayed in stockings and who is topped off with a blazer and cap. Then there's fabric designer Elizabeth Sweetheart, who dresses entirely in green - a different outfit every day. She was recently profiled in New York magazine where she explained the genesis of her eccentric but bizarrely successful look. "I began wearing green nail varnish and it just spread all over me."


Cohen, 27, started the blog last summer. He works in the bookstore at the New Museum but originally came from Seattle where his best friend was his grandmother. "I adored my grandparents. Older people's style has evolved and they don't mind what other people think so much. They just aren't so self-conscious." He says that when he moved to New York last May he noticed immediately how vibrant and stylish older people in the city were, and wanted to start a project to bring that into focus.


The site is gathering momentum along with a mood of greater acceptance and respect for the older practitioners of style consciousness. "People have started to notice older people more," explains Cohen. "You can learn so much from the way an old person wears a coat that they have had for ever with maybe a hat, for instance - these are the last people around who know how to dress formally and they have a confidence about them that younger people just don't have."


Recent trends spotted on the site include bright red lipstick and huge dark glasses - neither of which are age specific but do look fabulous on the denizens of Advanced Style. There's no doubt that when the fat lady finally starts singing, she will do so in Balenciaga, with a slash of red lipstick and possibly some kid gloves taken out of a closet and smelling of the lavender in which they were for decades preserved.


? Emma Soames is editor-at-large of Saga magazine.



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